Tuesday, September 9, 2008

10 Ways To Grow Your Senior Photography Business

What’s the easiest field to get started in as a professional photographer? While I’m sure I can get a dozen different answers, after a variety of conversations the last few weeks, my answer today is Senior Photography.

Every year around 4.3 million kids enter their senior year of high school [here in the U.S.] Which means about 4.3 million kids are in need of a high school senior portrait. How can you get a small percentage of these students into your studio?

1. Advertise in school newspapers. Most schools have some sort of school newspaper. Ask for the editor, or teacher in charge of the process. Most have an ad rate - or you can offer a donation to put in your ad.

2. Advertise in community newspapers. Every school is in a small community that has a local newspaper. Place ad ad, and maybe even talk to the editor about an article on a local senior.

3. Start up a contest. Kids need a lot of things when transitioning from high school to college. Why not enter each portrait client into a drawing for gift certificates, money cards, iPods and even laptop computers.

4. Set up buddy days. It’s fun to have portraits taken together. If two or more seniors set up a portrait on the same day, include a buddy portrait at no additional cost.

5. Teach a photography class at your local high school. Or have an after school club to help students become better photographers. Not all schools have photography classes in the curriculum - this is a great way to connect with potential seniors - and potential clients.

6. Build a website. Showcase every client you have. Seniors go where their friends go. Show them who’s come through your doors, and you’re more likely to gain more clients.

7. Set up a display at your local mall. Students spend a lot of time at the mall. So do their moms. Showcase your best work, and start the phone ringing.

8. Mail postcards. Yes, postcards still work, even in the Internet age. Put your best photos on display, get a mailing list of students in your area, and give them a reason to give you a call.

9. Ask last year’s seniors for a referral. Every senior has a friend or two that’s in the class below them.

10. Take out a display ad in the yearbook. Thank this years seniors, and wish them luck as they move on to college. Make sure you put your best photos from this year - to help you book next years’ seniors.

Monday, May 19, 2008

Finding information to blog about

Do you need some inspiration or ideas on what to blog about? Find out some locations of information that will make it much easier.

Monday, May 12, 2008

7 Secrets To Creating A Huge Demand In Any Economy

People buy in every type of economy. What changes is what they perceive is important, and what they are willing to spend money on.

If a family begins spending more money on one item, they'll cut back in another area. But they will still spend. It's human nature.

Growing your own business in any economy is possible, if you understand how to market your product.


1. Give them what they want, not what they need. I may need a new car, but what I really want is that cute little Audi TT Roadster. It may cost a little bit more than I wanted to spend. But I work hard, and I really deserve the can I want.

That's justification.... read more>>

Tuesday, April 22, 2008

Digital Photography Online Image Editor

Found a great tool that you can use to create some unique effects to your digital images. - http://fotoflexer.com/ There are many tools available and demo videos show you how to quickly use the tools available on the site.

Helping your photography business, how to start a digital wedding photography business and wedding photography business visit virtualphotographystudio.com and keep up-to-date with all of the photography happenings via our free newsletter.

Thursday, April 10, 2008

Photography Website - Evaluate your impact on the World Wide Web!

Too many people today are designing websites without any good reason. Without the reason, or designing one just because everyone else is, you are subjecting yourself to failure. When you create a web site, you have to really focus on what you want that site to do for you. Do you want to sell a product? Do you want people to contact you for more information? Whatever the reason, the underlying goal should be to drive up your profits. You wouldn't send out a postcard without trying to create a sale. Neither should you produce a web site without trying to create a sale. And because your site will reach people from all over the world, really focus on what you can do for these people, not just your current clientele within a few miles of your business.


When we began designing our website for our photography studio, we focused solely on reaching the people in the Denver area. As people came in to our studio to visit us, we would provide them with our URL, and put a few images up to build our portfolio. But as the months went on, we discovered our site was being viewed from people throughout the world. As our online portfolio grew, we began receiving calls from brides around the world. We made our portfolio available to anyone, 24/7, and they responded because we gave them what they wanted - information on wedding photography, and most importantly, the images. People were willing to fly us in from all over because they liked what they saw and we gave them ease. We changed our business to incorporate a larger target market. And it worked! We opened up our minds to new opportunities, and we succeeded by changing to follow what would bring us in the business - and the money!

You job is to discover how you can make the most out of your photography website. What can you put into it that will get the attention of people throughout the world? How can you make sales from people you don't know, and aren't even in a location that you could sell to? Service businesses are usually the hardest to develop, because you can't imagine working with a client half way around the world - how do you work with them if you never see them? In this global economy, you have to move beyond the thought process of "sitting down at a desk" with your client. Phones and email are more than ample to conduct business. With FedEx, teleconferencing, videoconferencing and computers, there are so many ways to conduct business with anyone in the world. Just yesterday we were chatting online with a gentleman from India! It's truly amazing the directions we can head in the next few years. Don't be afraid to try new things, new ideas, and build a business that reaches beyond your hometown!

Wednesday, February 27, 2008

Get A New Lens - How to get inspired with your photography # 1

Purchase a new lens for your camera equipment. With this lens, you need to attach it and use it. Photograph everything with it. Let look at a fisheye lens - use it on columns to bend an twist a huge structure. Change the look of anything, a face, a car, a building or anything you want. Don’t use this lens for wide angle shots but use it to over accentuate any object. Get Inspired Today!


Earn money today with you photography - Photography Money Club. Providing new ideas to your photography business and information on how to start a photography business. Stay up to date with our photography newsletter which provides tips on your photography studio.

Get A New Lens - How to get inspired with your photography # 1

Purchase a new lens for your camera equipment. With this lens, you need to attach it and use it. Photograph everything with it. Let look at a fisheye lens - use it on columns to bend an twist a huge structure. Change the look of anything, a face, a car, a building or anything you want. Don’t use this lens for wide angle shots but use it to over accentuate any object. Get Inspired Today!

Earn money today with you photography - Photography Money Club. Providing new ideas to your photography business and information on how to start a photography business. Stay up to date with our photography newsletter which provides tips on your photography studio.