Directories are the connecting point between sellers and buyers. If you ever want points of contact for a particular product or service, finding a specialized directory should be your first stop. Think about when you go to the mall and are looking for a particular store. You head for the nearest directory because it can provide you with quick information.
Another major directory that people use almost daily is the phone book. Whether you are trying to find an old friend, or a plumber to fix a broken pipe, it's the first place many people turn to.
Online, a directory provides an additional benefit. By being in a directory, you have the opportunity to get your information in front of more buyers simply by being on the list. But if your website is also linked and connected to it, you have an immediate advertisement (often for free) that directs people back into your site. More on this article>>
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